Kundendateninfrastruktur, die so konzipiert ist, dass sie mit Ihrem Unternehmen skaliert werden kann
Optimieren Sie Ihr Event-Tracking auf intelligente Weise und verbinden Sie Ihre Kundendaten direkt mit Ihrem Cloud-Data Warehouse und anderen Marketinganwendungen — und schützen Sie gleichzeitig die Datenqualität und -kontrolle während der Übertragung.
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Verbinde
See how identities resolve, trace what changed and why, and measure identity coverage so you can tune your strategy for stronger activation.
Eingaben
mParticle vereinfacht die Datenaufnahme aus beliebigen Quellen, egal ob clientseitig oder serverseitig, sodass Sie Daten nur einmal erfassen müssen, was die Benutzererfahrung verbessert und das Unternehmen stärkt.
Probabilistic Identity Resolution
Identify customers before they sign in, with just one click, so their experiences can be personalized in real time.
Identity Dashboard
Get a clear view of your identity signal coverage. Use these insights to optimize your identity strategy, improve match rates, and strengthen activation.
Ausgänge
mParticle verbindet Ihre Kundendaten nahtlos mit Ihrem Cloud-Data Warehouse sowie all Ihren Martech- und Ad-Tech-Partnern, wodurch Ihre Datenabläufe vereinfacht werden und Ihre Marketingteams in die Lage versetzt werden, Ergebnisse zu erzielen.
User Activity and History
See current identifiers, attributes, and activity alongside the history of how each customer profile was built.
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Resolution in one click. Relevance in real time.
Probabilistic Identity Resolution connects anonymous activity to a known customer, so they are addressable on your site and in your audiences.
Real-Time Relevance
Put resolved identity to work. Improve match rates, reach the buying group, and personalize experiences with real-time customer profiles.
Match Boost
Improve match rates across supported paid destinations so more of the audience you build can be reached.
Household Reach
Extend targeting and suppression across the buying group on supported destinations.
Profile API
Access enriched customer profiles in real time to inform relevant experiences across your apps and services.
Verbinden Sie Ihre Daten von überall und zu jedem Ort.
mParticle fügt sich nahtlos in Ihren bestehenden Tech-Stack ein und bietet über 300 sofort einsatzbereite, tiefe Integrationen. Willst du etwas anderes? Unsere Plattform ist modular und flexibel und leistungsstark konfigurierbar, um Ihren Geschäftsanforderungen gerecht zu werden.
Von der Konstruktion her sicher.
Von SSO bis MFA — die Sicherheit Ihrer Daten hat für uns oberste Priorität. mParticle wurde mit Sicherheitsrichtlinien der Enterprise-Klasse entwickelt, sodass Sie den Datenzugriff und die Datenverschlüsselung kontrollieren können.
Questions, answered
mParticle resolves customer identity as signals arrive, bringing new activity into the customer context used for targeting and personalization.
Deterministic identity resolution connects known identifiers at sign-in, which recognizes a customer only after they identify themselves. mParticle's Probabilistic Identity Resolution uses the Rokt Identity Graph to connect anonymous activity to known customers already in your workspace, as it happens. That activity resolves only to profiles you already have, and nothing is merged or written back.
Bringing a customer’s usable identifiers together creates more opportunities for destination platforms to recognize that customer. The Identity Dashboard helps you understand signal coverage, while Match Boost can improve match rates across supported paid destinations.
Your identity strategy determines how anonymous activity connects to a known customer profile, helping preserve the context that led up to sign-in or conversion.
Yes. mParticle supports different identity strategies and configurable identifier priorities. Work with your account team to align the strategy with how your business handles customer identity.
Yes. Identity Logs show identity calls, lookups, and outcomes. User Activity and History shows current profile data alongside how the profile was assembled over time.
Household Reach groups customers who share an identifier, such as a physical address. Use it to target or suppress the buying group on supported destinations.
Identity works within mParticle’s existing governance controls, including role-based access and consent management. These controls help govern who can access customer data and how it moves to connected systems.
Yes. The Profile API provides real-time, on-demand access to customer profiles, including identifiers, attributes, predictive scores, and audience membership. For connecting data sources and destinations, mParticle offers 350+ integrations.
No. It works from your own first-party signals. No third-party identifiers are purchased, no new profiles are created, and nothing is written back to your data.